Episode 29 | ft. Alex Wechsler | Branded Esports | 100 Thieves | Brands In Play

Albane Prioux is on vacation this week, so Lee Kebler (TechMagic Podcast) jumps in as co-host to join Nic Hill on Episode 29 of Brands In Play.

At the heart of the show is Alex Wechsler, Head of Studios at 100 Thieves. Alex lays out how 100 Thieves went from “just another esports org” to a cultural brand that moves like Supreme but competes like the Lakers. He talks candidly about the esports bubble, the grind of keeping players, brands, and fans happy at the same time, and how live content is becoming the new frontier for sponsorships.

Before diving into our conversation with Alex, we tackled the week’s biggest stories, from serious questions around child safety on Roblox, to Reese’s smart move riding Taylor Swift’s new album announcement wave! This one is for the Swifties. We also tackle Meta’s surprising win with Ray-Ban smart glasses, and yes… even scratch-and-sniff billboards. 

And because no episode is complete without it, Nic jumps into the Real Time Review with a first-hand look at Hi-Chew’s latest Fortnite activation. From vibrant worlds to branded wearables, it’s proof that candy companies can play (and win) in UGC gaming.

Watch the full episode  

And hit follow on Brands in Play for weekly insights

Follow Alex - https://www.linkedin.com/in/alex-wechsler-a3984146/

Follow 100 Thieves -
https://www.youtube.com/@100Thieves
https://www.linkedin.com/company/100thieves/posts/?feedView=all

Follow Lee Kebler - https://www.linkedin.com/in/leekebler/

Follow Us:

Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux -   https://www.linkedin.com/in/albaneprioux/
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

#BrandsInPlay #100Thieves #TechMagic