Episode 25 | ft. Kids Media Club Podcast | Grow A Brain Rot | Brands In Play

We’ve teamed up with the Kids Media Club podcast to explore one of the strangest and most viral trends in UGC culture: Italian Brain Rot. Together with Jo, Emily, and Andy, we unpack how a chaotic wave of AI-generated characters and in-jokes became a cultural flashpoint across Roblox and Fortnite, sparking games, fandoms, and serious revenue. 

In the news:
 – Bob Ross quietly makes his Fortnite debut
 – Travis Kelce surprises fans inside Roblox
 – A Fortnite map sells to a publisher for millions
 – Meta reveals a wristband that reads micro-movements straight from your wrist

And in this week’s Real Time Review, Nic reports from Comic Con, where Supercell transformed the San Diego Bay into a life-sized version of Brawl Stars’ Star Park. From LED-rigged monorails to MrBeast x Brawl Stars chocolate bars, it’s one of the boldest immersive campaigns we’ve seen all year.

Watch the full episode  [Link In Comments]

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