130 - Brand, Impact & Packaging with Adam Peek of the People of Packaging

There’s nothing wrong with having beautiful, eye-catching packaging that grips a shopper from first sight. But what use is a pretty package if the contents inside are already spoiled? For this unique cross-show episode of Brands for a Better World, our resident host, Gage Mitchell turns interviewee as special guest, Adam Peek dons the host’s chair. Adam is the Senior Vice President of Sales at Meyers and also the host of the People of Packaging Podcast, and he’s here to discuss all things related to packaging and sustainability. We explore how brands can build trust and community with consumers before unpacking the role of packaging in food sustainability and preservation, how brands can get the most out of their packaging, and why it’s important for brands to simplify and clarify their on-packaging message.

Key Points From This Episode:
Today, special guest, Adam Peek interviews Gage about packaging and sustainability. 
How brands can create connections and build community and trust with consumers.
The role of packaging in food sustainability and preservation. 
How brands can use packaging to communicate their authentic commitment to sustainability. 
Why it’s important for brands to simplify and clarify their message.

Links Mentioned in Today’s Episode:

Adam Peek

Adam Peek on LinkedIn

Adam Peek on Instagram

Adam Peek on X

Adam Peek on TikTok

People of Packaging Podcast  

Meyers

‘The good news about packaging and the hope it offers for the future’ | Adam Peek | TEDxSaltLakeCity 

Utah HS Hoops Podcast 

Vicki Strull 

Impact-Driven Gift Guide 2023 

Brand Pollinators

Modern Species  

Gage Mitchell on LinkedIn

Gage Mitchell on Twitter 

Brands for a Better World Website

Brands for a Better World on YouTube

Brands for a Better World email

Impact-Driven Community

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