REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi
- Author
- Brand Positioning Doctors
- Published
- Thu 08 May 2025
- Episode Link
- https://share.transistor.fm/s/713a1056
REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi
Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign.
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host!
NOTES:
Ad Week: Obey Your Third: How Sprite Became America's No. 3 Soft Drink
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