Album 3 Track 8 - Scott Doniger, VP of Value Marketing at Kyriba
- Author
- Brand Positioning Doctors
- Published
- Fri 30 Apr 2021
- Episode Link
- https://share.transistor.fm/s/d2a340ac
Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.
Hey Brand Nerds! We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade. Lots to learn from Scott weaved into great stories including these highlights:
- Speak truth to power
- Be introspective
- As a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience off
- Align systems, data, and tech with your brand and brand strategy
- Full heads of garlic and BMWs do not mix!
#scottdoniger #marketing #branding #kyriba #sprinklr #bmw #adidas #jordanbrand #nike #ardsleyhighschool
