Album 2 Track 6 – Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more.

Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and great learnings.

Please enjoy this track and learn about a variety of topics highlighted by:

• What are your “spikes?” Meaning, what are you great at and how does that impact your career and
building your optimal team?
• Marketing as engine for growth
• The blend of Marketing art and science- in B2C, starts with consumers…
• Land Rover, earning wonderful brand stripes
• Using technology to be on the latest pulse of the consumer 24/7
• “Have strong opinions and hold them lightly”
• Marketing is too important to be left to the marketers

#muriellotto #marketing #branding #westernunion #thecmoclub #spikes #landrover