Album 2 Track 5 – Siddharth Taparia, SVP Head of Transformation and Partner Marketing at SAP for 12 years having worked his way up within the organization from Director of Business Objects.

Marketing Manifesto (Work In Progress)

• Starts with the golden rule.  In marketing speak, treat your target audience the way you want to be treated.
• Ask yourself this question.  Would you be comfortable communicating your marketing message to your parents, siblings, spouse and/or children?  If not, don’t do it!