Album 2 Track 28 - Steve Horn, CMO at College of Health Care Professions, Former CMO at Coca-Cola Enterprises

Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.

Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!!  Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola.  Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:  

• As a leader, be mindful of building a diverse and super talented team around you
• Great leaders get great work done by other people
• Let the game come to you and then engage
• As a marketer, trust your instincts fully
• Be a proficient internal seller backed by real data
• Roger Enrico- Make small change to big things
• Authenticity is the foundation to all marketing that really resonates
• Know who you are, and find your way in your career through your passions

#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay