Album 2 Track 18 – Russ Klein, CEO at American Marketing Association, previously CMO at Burger King, Arby’s, 7-11 where in each stop his team grew same store sales, head of marketing at 7-Up and also vast agency experience including leadership positions with Foote, Cone, Belding and Leo Burnett.
- Author
- Brand Positioning Doctors
- Published
- Fri 15 May 2020
- Episode Link
- https://share.transistor.fm/s/fc213115
Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights:
• Show empathy
• Find your version of Second City Players Workshop
• Experience Design and Russ’ patented construct, Brand = Experience STORY
• Commit yourself to the job you are currently in entirely
• Self-examine your journey
• Be curious!
• Know the difference between job description and the real job
• Be a multi- dimensional marketing athlete
• Social impact is a moral responsibility, not a strategy
• Deconstruct your brand to understand it to the fullest
#russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711
