#190 - Cracker Barrel’s New Logo Backfires—What Were They Thinking??
- Author
- Brandon Fogal
- Published
- Fri 22 Aug 2025
- Episode Link
- https://brandonfogal.podbean.com/e/cracker-barrel-rebrand-backlash-logo-change-sends-stock-tumbling/
Cracker Barrel unveiled a new logo and interior renovations that provoked intense backlash, with reports of nearly $100 million in lost market value as loyal customers and observers reacted to the changes.
Fans express mixed emotions—deep nostalgia and disappointment for the loss of the traditional atmosphere, comparisons to past brand controversies, and calls for the company to make amends to win back its base.
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For more on this topic, check out these links below: ⤵
https://www.cbsnews.com/news/cracker-barrel-cbrl-stock-down-200-million-loss-new-logo-change/
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