THE. BEST. EPISODE. EVER! // Coffee + Cameras by Eo7 Media

Get hyped for the latest episode of "Coffee & Cameras!" This week, Jaysin and Hilda dive into the dynamic world of hype and its powerful impact on your business. Whether you're looking to generate buzz or worried about overpromising, understanding how to harness hype can make or break your brand.

Join us as we explore the fine line between leveraging hype to boost your business and the potential pitfalls if mismanaged. Discover the strategies behind creating authentic excitement that captivates your audience and drives engagement. From viral marketing techniques to maintaining credibility, this episode is packed with expert insights and actionable tips that will help you navigate the complex landscape of hype. Tune in and learn how to use hype to your advantage, ensuring it propels your brand to new heights rather than deterring from it!

🎥 Coffee and Cameras is a sit-down talk show / podcast with EO7 Media founders Jaysin and Hilda as they casually talk about what's on their mind with videography, photography, digital marketing and everything else.

Check out new show - THE PITCH SESSION //    • 💡 THE PITCH SESSION 💡  

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🎥 Tables of Contents

00:00 // Intro

00:58 // Shannon Bream

02:00 // Welcome to the show

02:19 // Jay's Documentary Project

05:40 // Hilda's New Car

09:32 // How often should you wash your car?

11:13 // Cold is Better

11:46 // TODAY'S TOPIC: HYPE + OVER HYPE

20:51 // Psychology of Hype

21:45 // Backlighting

24:00 // The Downside of Overhyping

28:56 // Choice Paralysis

30:55 // The Fall of the Record Store

34:54 // Back to Hype

36:15 // The Market for Advertising is Changing

39:07 // Value Can Be Entertainment

42:00 // More about Choice Paralysis

43:24 // Choices & Pizza

46:28 // The Paradox

48:04 // Doritos & Flagships

50:58 // What did we learn today?

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