Rebranding A Business For A New Market // Coffee & Cameras by Eo7 Media

Jen Knipp talks rebranding and refocusing of her business and we really dig in deep talking about imposter syndrome, what it takes to keep hustling and all the hats you have to wear as a business owner!

📫 Follow Today's Guest: Jen Knipp / Jen Knipp Makeup Artistry

▸Website - https://www.jenknipp.com/

▸Instagram - https://www.instagram.com/jenknippmakeupartistry/

▸LinkedIn - https://www.linkedin.com/in/jen-knipp-1a22a7228/

▸Jen's Mobile Kit & Table - https://amzn.to/3M2eP2z

🎥 Coffee & Cameras is a sit-down talk show / podcast with Eo7 Media founders Jaysin and Hilda as they casually talk about what's on their mind with videography, photography, digital marketing and everything else.

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🎥 Check out our other shows

▸ THE PITCH SESSION ▸ https://youtube.com/playlist?list=PL5hLH7HrfB_5w6gFnv_GYqwo7RLD2vdfS&feature=shared

▸ MARKETING IN FOCUS ▸https://www.youtube.com/playlist?list=PL1PUeK7z6KzSmQHT4nEyUQtq4owFFvV1y

▸ SIPS & SNAPS (short videos) ▸ https://www.youtube.com/playlist?list=PL1PUeK7z6KzQS75B4ox3Sby-BRPW62IVJ

🎵 Listen to the Podcasts ▸https://Eo7media.podbean.com/

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🎥 TABLE ON CONTENTS

00:00:00 // Intro

00:01:33 // Rebranding

00:03:02 // Jen's Story

0:05:49 // Production

00:07:11 // We Worked With Jen

00:08:18 // Jen's Work Table Wagon

00:10:50 // What Impressed Us

00:13:19 // From B2C to B2B

00:16:41 // Love What You Do, Never Have To Work?

00:18:34 // Most Difficult Part of Rebranding

00:22:10 // Authenticity 80/20

00:25:38 // Rebranding Goals

00:28:13 // Imposter Syndrome

00:31:58 // You Are Not Overcharging

00:34:43 // Hilda's Pricing Wisdom

00:36:10 // Jen's Grandfather

00:39:02 // Google's Notes on Rebranding

00:40:50 // Zone of Genius

00:43:38 // Announcing It

00:44:59 // Fear of Negative Comments

00:50:35 // Marketing Can Be Fun

00:59:25 // Jen's Contact & Wrapping Up

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📫 Follow Us: Eo7 Media – What are brand storytellers? Most businesses don't create engaging marketing videos, we help brands create high quality, unique and movie-like content that actually connects with customers and grows their businesses.

Connect with now and let's talk how your brand can be better!

▸ Website – https://www.eo7media.com

▸ YouTube // Education - https://www.youtube.com/@eo7media

▸ YouTube // Client Work - https://www.youtube.com/@Eo7Partners

▸ Instagram – https://www.instagram.com/eo7media

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🎥 Things We Recommend:

▸Cameras + Lenses ▸ https://kit.co/NightOwlsMedia/camera-lenses

▸Audio ▸ https://kit.co/NightOwlsMedia/audio

▸Lighting + Grip Gear▸ https://kit.co/NightOwlsMedia/lighting-and-grip

▸Stabilizers ▸ https://kit.co/NightOwlsMedia/stabilizers

▸Memory Cards + Data ▸ https://kit.co/NightOwlsMedia/media-and-cards

▸Editing + Office ▸ https://kit.co/NightOwlsMedia/editing-office

▸Books on Film Making and Business▸ https://kit.co/NightOwlsMedia/books-for-business-and-filmmaking

▸Complete Gear List + Extras▸ https://kit.co/NightOwlsMedia

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🎵 🎧 Music license 🎧 🎵

MB01HBCWL15VKA8 🎥 E61324

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Disclaimer: Some of the links in my video descriptions are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. This helps keep this YouTube channel open and allows me to keep making videos helping people out. Some of the links are not affiliate links because I just believe in the product enough to recommend it.

#BeBetter #DoSomethingAwesomeToday #DigitalMarketing #Advertising #Branding #BrandStoryTelling #BrandStoryTellers