BFP 019: The 4 Brand Leadership Pitfalls of Elizabeth Homes & How to Avoid Them

Summary:

In this episode of the Brand Focus Podcast, we discuss how impactful leadership is dependent on the importance of leadership, how vision must be accompanied by self-awareness, and the 4 leadership pitfalls of Elizabeth Holmes (Founder of Theranos) and how you can avoid them.

Show Notes:

• 2:25 Do you consider yourself a leader


• 4:00 The importance of Vision


• 4:30The importance of Self-awareness


• 5:55 Why self-awareness must accompany your vision


• 6:00 Story of Elizabeth Holmes


• 9:25 Over of 4-pitfalls of brand leadership


• 9:43 Pitfall #1


• 11:12 Key take away from pitfall #1


• 11:40 Pitfall #2


• 14:24 Key take away from pitfall #2


• 14:52 Pitfall #3


• 16:58 Key take away from pitfall #3


• 17:45 Pitfall #4


• 19:35 Key take away from pitfall #4


• 20:29 Conclusion of how 4-brand leadership pitfalls

Resources Mentioned:

• Bad Blood: Secrets and Lies in a Silicon Valley Startup, author John Carreyrou 

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