BFP 013: Importance of brand positioning

Summary:

In this episode of the Brand Focus Podcast we discuss the importance of brand positioning. We’re revisiting the elements of your brand core & diving into new additions to this first phase of our Brand Focus framework. Learn why positioning is important to your brand & how the 12 focal points of your Brand Core prepare your business to gain traction in the market.

Show Notes:

• 1:50 Our viewpoint on branding


• 2:59 So why is positioning important


• 4:06 Core Values


• 4:39 Vision statement


• 5:00 Mission statement


• 5:20 Mindset


• 5:49 Category


• 6:00 Target market


• 6:20 What you do


• 6:34 What you offer


• 6:48 Who you offer to


• 7:23 Differentiator


• 8:13 Value Proposition


• 8:30 Positioning Statement


• 10:39 Recap of Brand Core

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