BFP 007: The Secret Ingredient to Branding Success

Summary:

In this episode of the Brand Focus Podcast, Host Antoine Woods discusses”The Secret Ingredient to Branding Success”. Throughout the episode, he speaks on how consistency is the fuel behind achieving & sustaining brand success, provides clarity on the difference between “brand promise” & “mission statement”, gives examples of how consistency has made brands like Starbucks, Apple, & Chick-fil-a cultural staples, and provides you with 5 things consistency within your brand will create for your business.

Show Notes:

• Positive affirmations 1:11


• Importance of brand foundation 2:08


• Secret Ingredient 3:15


• Brand promise vs mission statement 3:59


• Importance of 1st impressions 5:17


• What consistency does for your brand 7:22


• 5 things consistency within your brand will do for your business 11:20

Play Episode:

Subscribe to the Podcast: