BFP 004: Defining Your Brand Message

Summary:

In this episode of the Brand Focus Podcast, we discuss the importance of defining your brand message. Providing insight into why it’s so important to your business and how to approach the process. We also discuss real-life examples of how powerful & impactful a defined brand message can be.

Show Notes:

• What is a brand recap: starts at 1:14


• Brand Core recap: starts at 1:30


• Target audience recap: starts at 1:59


• What is Brand messaging: starts at 2:27


• The role brand messaging plays in your elevator pitch: starts at 2:58


• How emotion drives buying behavior: starts at 4:39


• The power of brand messaging: starts at 5:30


• Special offer: starts at 10:42

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