BFP 002: Defining Your Brand Core

Summary:

In this episode of the Brand Focus Podcast, we provide insight into the elements of your brand core. Discussing the importance & impact of defining your brand core which consists of your vision statement, mission statement and core values. We review each element individually and provide a breakdown and examples of each.

Show Notes:

In this inaugural episode of the Brand Focus Podcast we explore the true definition of the term brand. I provide an overview of why I started the Podcast and why I’m qualified to speak on the topics of branding. We review common definitions of the term, provide a breakdown of the factors that equate to a brand, and provide a simple definition of the term.

Resources Mentioned:

Defining Your Brand Core Worksheet: Click For Download

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