Philip VanDusen - How To Build Authority Online

There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand or company brand you need to start by establishing a visible presence and build a following through authorship and thought-leadership, creating content in the specific niche where your expertise lies.

Becoming recognized as an expert takes commitment, consistency, providing your audience with real value consistently that create transformations in their business.

In this episode I discuss:

Pillar #1 Building Credibility

•    Knowing your ‘what’ and ‘why’

•    Articulating your story

•    Finding your voice

Pillar #2 Increase Visibility

•    Designing your brand

•    Visibility and finding a platform

•    Your digital real estate

Pillar #3: Delivering Value

•    Content creation

•    The ‘creativity muscle’

•    Strategizing a plan

•    The power of hitting that ‘publish’ button

•    Being consistent

•    Recycling and repurposing content

Pillar #4 Building Authority

•    Authorship leading to action

•    Creating transformations for people

•    Engaging with your audience

#personalbranding #marketing #marketingstrategy #branding #brandstrategy

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Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!

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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.