Mauro Porcini, CDO, Pepsico - The Human Side of Innovation

He was previously 3M’s first chief design officer. Over the years Porcini has been the recipient of many honors, among them Fast Company’s 50 Most Influential Designers in America, Fortune’s 40 under 40, and Ad Age’s list of the 50 world’s most influential creative personalities.

Mauro whole-heartedly believes that design has the power to create long-term value for companies and society - and innovation is the root of that power. 

In this episode, Mauro shares his insights on working as a chief design officer at PepsiCo, how to future-proof your creative career, and plenty of insights from his latest book 'The Human Side of Innovation: The Power of People In Love with People'. 

Mauro and I explore: 

●   His journey to becoming a chief design officer 

●   How creative professionals can go from being just another brand designer to achieving ‘unicorn’ status

●   What the traits are of a unicorn designer 

●   Finding the pathway to discovering what you want to do in life

●   How a brand can introduce disruption to motivate and excite people 

If you want to put the power of innovation to work in your career and business and learn from one of the most notable titans in the design and branding industry, you don’t want to miss this episode! 

Mentioned in this episode:

“The Human Side of Innovation: The Power of People in Love with People" by Mauro Porcini

https://amzn.to/3Ac7vf0

Mauro Porcini: https://design.pepsico.com/

To connect with Mauro:

LinkedIn: https://www.linkedin.com/in/mauroporcini/

Twitter: @mauroporcini

Instagram: https://www.instagram.com/mauroporcini/

Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!

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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.