Louise Karch - Strategies for Naming Brands and Businesses

Louise Karch is an award-winning author of Word Glue: Find Your Million-Dollar Brand Name. She names and renames brands, doubling clients’ income. Louise also just finished the first book on strategic taglines in the world - which is to be published soon. She believes that when you have a powerful brand name, your brand strategy should reflect it as well. 

We discuss:

• How naming your brand can be a superpower when building strategy.
• The methods she uses for generating a unique brand name.
• How she quantifies the ROI of brand naming.
• How she managed to change the name of a 100-year-old college. 
• The importance of physicality in naming a brand. 
• Testing brand names
• Her evolution from figure skater to brand naming expert.
• The five criteria for creating a powerful tagline.

To connect with Louise Karch:

Website: http://www.louisekarch.com/

Website for Word Glue Book by Louise Karch: https://www.wordglue.co/

Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!

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The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.