Kathy Oneto - Leaving Corporate Part 1: Owning Your Personal Brand Narrative

Kathy Oneto, host of the Sustainable Ambition podcast, and founder of Sustainable Ambition has spent 20 years in the “big corporate” and “big agency” worlds as a brand strategist and senior marketing executive; she's worked in large companies and small, as well as entrepreneurial companies, both as a co-founder of start-ups and as the chief of staff to founders.

In this series, Kathy and I talk about how to leave the corporate world for greener pastures. For this first episode, we discuss how to take stock of your personal brand while you are still employed.

We discuss:

• Why leaving corporate is a popular thing right now.
• Our personal experiences leaving the corporate world.
• Leaving a corporation isn't a shameful decision.
• How to approach the decision to leave.
• How to utilize people you work with to help build your brand.
• How to address the “employee mindset”.
• Adapting to your mindset shift.
• How to build an independent presence in place of employment.
• Our journeys in starting our brands.

To connect with Kathy Oneto:

Linkedin: https://www.linkedin.com/in/kathy-oneto/

Instagram: https://www.instagram.com/koneto12/

Podcast: https://sustainableambition.com/

Website: https://www.theagencyoneto.com/

Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!

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The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.