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55 | How to Build a Personal Brand That People Actually Trust (The Principle of Influence)

Author
Eugenia Woo
Published
Wed 14 May 2025
Episode Link
None

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Let’s be honest… the word “leadership” used to make me cringe just a little.

Not because I didn’t admire it, but because it felt like something reserved for the corporate world.

But here’s the truth: if you’re building a personal brand, you’re already leading.

The question is: Are you leading with intention… or just winging it?

This week on the podcast, I’m breaking down what it really means to step into your influence as a creative and how that builds the kind of brand people actually trust.

In today's episode, we’re diving into:

 ✨ The real definition of leadership (hint: it’s not about being “in charge”)
 ✨ Why influence isn’t something you’re given—it’s something you build
 ✨ How your message is the vehicle of your influence (and what happens when it’s unclear)
 ✨ What responsible influence looks like
✨ The simple mindset shift that helps you stop chasing attention and start creating REAL connection

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