39 | 3 Mistakes Creative Entrepreneurs Make During a Launch (And How to Fix Them)

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Have you ever felt overwhelmed by the chaos of a product launch? I know I have. Today I'm diving into the often chaotic world of launches (aka marketing campaigns), offering a lifeline to us creatives.

I'm dissecting three common pitfalls: launching too aggressively, mimicking others' tactics robotically, and neglecting audience engagement. 

Key points from this episode: 

• Launch Gradually: Think of launching as a marathon, not a sprint. Building momentum slowly can lead to more sustainable success.
• Be Authentic: Avoid the trap of mimicking others' tactics. Authenticity resonates more with your audience.
• Engage Your Audience: Genuine connections with your audience are crucial. Don't neglect this vital aspect of your launch strategy.

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