03 | Tired of Price Shoppers? 5 Steps To Go From a Commodity To a Go-To Expert

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Have you ever had a moment of doubt and insecurity about your message? Have you felt like you have to justify your prices to a prospect only seeking the lowest rate? I certainly have, but here's what I’ve learned: having unwavering conviction in our message is crucial. It's about believing in what we have to say and standing behind it with confidence.

Now, let's dive into the heart of the matter. I've developed a five-step framework for thought leadership and attracting your ideal clients. These steps have been game-changers for me and my clients, and I’m excited to share them with you.

Key points discussed:

• Clarity: Gain a clear understanding of your message and goals. Without clarity, it's challenging to connect with your audience and attract the right clients.
• Differentiation: How to differentiate yourself from the competition and position yourself as a thought leader in your industry.
• Impactful Content: Tips on creating compelling and impactful content that grabs attention and leaves a lasting impression.
• Platforms for Thought Leadership: Explore various platforms to share your content and build your thought leadership.
• Consistency and Authenticity: Building thought leadership takes time and effort.

Feeling stuck in your marketing?

Email me to book a Power Session at a special launch rate [email protected]

Let's stay connected:

🖱️ Work with me as your Fractional CMO or Digital Marketing Coach: reachhighermedia.com

📲 Let’s connect on Instagram: instagram.com/eugenia.woo

🖇️ Let’s connect on LinkedIn: linkedin.com/in/eugenia-woo/ 

📥 Email me: [email protected]

Do you want premium editing on your podcast? Contact Pedro Morgado at [email protected]