Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
Are you great at what you do, but still feel overlooked online?
You're booked, skilled, and getting results… but you're not getting recognized at the level you should be.
And the loudest voices in your industry? They’re not necessarily the most qualified ones.
If you’re ready to be seen as the go-to—not by working harder, redoing your offer, or shouting louder—this podcast is for you.
I’m Eugenia (call me E!), a marketing strategist helping entrepreneurs go from invisible to industry authority through positioning that actually reflects their brilliance.
In each episode, you'll get practical strategies and mindset shifts to help you:
➡️ Clarify your message and become impossible to overlook
➡️ Build a magnetic personal brand that unlocks opportunities
➡️ Show up with consistency, confidence, and your distinct voice
This isn’t about chasing trends or forcing formulas. It’s about becoming the obvious choice by finally being seen for what you already do best.
If you're ready to lead, this is your next move!
- Update frequency
- every 6 days
- Average duration
- 22 minutes
- Episodes
- 59
- Years Active
- 2023 - 2025
58 | 5 Brand Positioning Tips for Creatives With Too Many Ideas
If you’ve ever felt like your brain is a never-ending idea factory and you have so many directions you could take your brand, this one’s for you.
In today’s episode, we’re diving into on…
57 | LIVE COACHING: How to Clarify Your Audience (Without Feeling Boxed In)
Okay, let’s talk about something that trips up so many creatives (myself included at one point…)
👉 Defining your audience.
But here’s the twist: I don’t believe you need to squeeze yours…
56 | The Principle of Conviction: What to Do When You’re Not Seeing Results Yet
If you’ve been showing up (posting, promoting, pitching) but still not seeing results fast enough… or worse, second-guessing your entire message after a low-engagement post or a quiet l…
55 | How to Build a Personal Brand That People Actually Trust (The Principle of Influence)
Let’s be honest… the word “leadership” used to make me cringe just a little.
Not because I didn’t admire it, but because it felt like something reserved for the corporate world.
But here’…
54 | Why Your Message Isn’t Landing (Even If the Problem You Solve Is Real)
If you’ve ever wondered, “Why aren’t people connecting with my message?” (even though you KNOW you’re solving an important problem, this episode is for you.
Most likely, the issue isn’t …
53 | 3 Silent Mistakes Creatives Make That Kill Brand Confidence
When I first started creating content online, I told myself it was just for fun.
I said things like: “I just want to inspire people.” “It’s just a side project.” But the truth? I had big…
52 | Overwhelm-Proof Your Marketing: My 5-Step Planning System for Creatives and Coaches
If you’d told me a few years ago that I’d be teaching on planning, I would’ve laughed while staring at one of my 14 open tabs and three half-used notebooks.
I’m not a Type A kind of girl…
51 | 5 Prompts to Clarify Your Niche as a Personal Brand or Creative Entrepreneur
If the word niche makes you want to run for the hills (or at least scroll away and pretend it doesn’t matter), this one’s for you.
In today’s episode, I’m walking you through five deep-d…
50 | Planning Isn’t Progress: How Overthinking Blocks Creative Vision in Your Personal Brand
We’ve made it to episode 50 (!!) and today, I’ve got a word for my fellow overthinkers, list-makers, and spreadsheet lovers. 🙋🏽♀️
You think you’re making progress because you had an ama…
49 | Got Many Ideas for Your Brand? How to Choose a Niche as a Multi-Passionate
Ever feel like choosing a niche is like signing a lifetime contract you’re not sure you want?
You’ve got so many ideas, passions, and dreams—and every time you try to “niche down,” it fe…
48 | Is Content Marketing Draining You? Signs It’s Time to Change Your Strategy
Is it really just a discipline problem… or is it your strategy?
Lately, I’ve been noticing a trend: a lot of creative entrepreneurs are feeling completely drained by content marketing. A…
47 | The Secret to Social Media Engagement (That Has Nothing to Do With the Algorithm)
What if I told you that the secret to more engagement has nothing to do with the algorithm? Okay, well… not nothing—the algorithm is real, but that’s a convo for another day.
The real ke…
46 | Feeling Overwhelmed in Your Business? STOP Doing This One Thing
You know that feeling when you hear a podcast episode, watch a YouTube video, or scroll Instagram and suddenly—BOOM—you’ve found the thing? The game-changing strategy that will finally …
45 | The No-Burnout Content Creation Plan for Entrepreneurs
🔥 If social media is making you feel exhausted instead of excited, we need to talk.
Burnout on social media is real—and it’s not just because you’re posting too much. It’s because most c…
44 | Struggling with Social Media Planning? 3 Easy Fixes That Save You Hours
If planning your content feels way harder than it should… listen up.
You are not broken. Your content system just needs a few simple tweaks to get back on track. And that’s exactly what …
43 | Why Content Creation Feels Exhausting—And How to Make It Fun Again
Okay, please tell me I’m not alone in this. Have you ever stared at your phone, knowing you should post something, but instead of hitting publish… you just want to take a nap? 😴
Yeah. Be…
42 | Stop PROCRASTINATING on Social Media by Doing THIS One Thing
Confession time: I’ve been straight-up ghosting social media. Not because I don’t want to show up—trust me, I do—but the second I start thinking about everything that goes into posting …
41 | How to Stop Feeling Salesy During a Promotional Period or Launch
Confession time: I’m a recovering course purchaser. 🙈 When I first discovered online courses, I invested in allll the crazy promises. Some paid off, and others… let’s just say, if my hu…
40 | Your Calling Is Too Important to Quit—What One Year of Creator to Leader Has Taught Me
The podcast is turning one… WHAT?! Where did time go?
I’m truly in awe of EVERYTHING we’ve accomplished together this past year (and yes, I say WE because you’ve been the other half of t…
39 | 3 Mistakes Creative Entrepreneurs Make During a Launch (And How to Fix Them)
Have you ever felt overwhelmed by the chaos of a product launch? I know I have. Today I'm diving into the often chaotic world of launches (aka marketing campaigns), offering a lifeline …