Brand Builder Lab
Brand Builder Lab is the podcast for marketers, entrepreneurs, creators, and leaders who want to build brands that matter. Produced by Columbia University lecturer and brand strategist Kai D. Wright, this show offers a weekly dose of creativity applied strategically with inspiration, insights, and resources. Each episode breaks down proven strategies from the Brand Builder Lab newsletter on LinkedIn, exploring topics like cult branding, creative effectiveness, storytelling, and personal branding. Explore more at BrandBuilderLab.com
- Update frequency
- every 3 days
- Average duration
- 7 minutes
- Episodes
- 10
- Years Active
- 2025
Daily Dose | How to Build a Community-first Brand | Liquid Death, ELF Beauty, Lego, Crocs, the NBA
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the …
Daily Dose | Setting a Work-Life Destination | How to Ace Change to be Future Ready
In this episode, we dig into how navigating your career is like driving a car – you need a clear destination to avoid burning fuel but going nowhere.
Inspired by the Brand Builder Lab newsletter, thi…
Daily Dose | Brand Strategy That Doesn't Suck | How-to Guide
In this episode, we tell you why being safe, boring, or bland as a brand is a common mistake, and how to avoid creating a brand strategy that lacks emotional connection.
We'll discuss the following:
- B…
Daily Dose | 3 Personal Branding Approaches | Getting Future-Ready for the Multiverse
In this episode, we unlock powerful personal branding strategies from industry experts to help you make your brand shine.
With more than 1,000 new people surpassing the one-million-follower mark on s…
Fast Five | News This Week | PepsiCo, BBDO, Spotify, Agentic AI, Harry's | Marketing and Brand Trending Stories
In this episode, get the five most significant marketing and branding stories making headlines this week, from major leadership changes to technological breakthroughs that are reshaping the industry …
Daily Dose | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy
In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and…
Fast Five | News This Week | GTA VI x Take-Two Interactive, Meta, McDonald's x Minecraft, Google | Marketing and Brand Trending Stories
In today's fast five, the Brand Builder Lab breaks down five critical marketing and branding stories transforming how brands connect with audiences. From gaming industry strategies to AI-powered adve…
Fast Five | News This Week | F1, LVMH, The Ordinary, Tik Tok, LinkedIn | Marketing and Brand Trending Stories
We break down the top five marketing and branding stories making headlines right now, from major leadership changes at TikTok to luxury brands entering Formula One racing. These insights help you nav…
Daily Dose | Careers vs. Cuddling | Future of Work and Personal Brand Building
Why are careers winning over cuddling? In this episode of Brand Builder Lab, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a dat…
Daily Dose | Cult Brands | Lessons from Duolingo, Liquid Death, Peloton, and the NBA
What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode of Brand Builder Lab, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark…