So You Think You Can Think?

In a world where AI is accelerating change, critical thinking is the ultimate competitive edge. If you’re just keeping up, you’re already falling behind, because as Category Pirates say, “If you are comparable, you are replaceable.” Yet, despite its power, critical thinking is often misunderstood or mistaken for simple decision-making.

Why do we default to the easy and familiar? How can we sharpen our ability to question, innovate, and stay ahead?

Joining us for this thought-provoking conversation is journalist and writer Alison Pittaway, whose expertise spans science, technology, psychology, and true crime. A guest lecturer on Critical Thinking at UCL and a speaker on Narcissism and Coercive Control, Alison brings a unique lens to how we process information, challenge narratives, and sharpen our ability to think critically.

Together, we’ll explore how critical thinking influences everyday decisions, how it intersects with creativity and innovation, and how AI might actually enhance, not replace our ability to think deeply. Most importantly, we’ll discuss how leaders can create cultures where critical thinking is second nature, ensuring that people remain adaptable, engaged, and ahead of the curve in a rapidly evolving world.

Category Pirates is a business and marketing advisory group.

The phrase "If you are comparable, you are replaceable" reflects their core philosophy: businesses (and individuals) that blend into the competition become commodities, making them easy to swap out for something cheaper or more efficient. The only way to stand out and remain indispensable is by creating unique value, whether through innovation, thought leadership, or category creation.

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