Setting the Sparkle: Joanna Buchanan on Joyful Living and Decorative Details

In this episode of Boulevard Beat, Meghan and Krissa are joined by the endlessly inspiring Joanna Buchanan—founder of her namesake lifestyle brand known for its vibrant, jewel-toned home décor and whimsical entertaining accessories. With a background in fashion retail and a globally influenced aesthetic, Joanna shares how she built a business rooted in color, storytelling, and celebration.

The conversation sparkles with tips on creating thoughtful tablescapes, designing with personality, and finding joy in the little details that turn everyday moments into elevated experiences. From mixing metals to embracing maximalism, Joanna reminds us that beauty is in the layers—and the bugs (yes, really!).

This is an episode for anyone who believes that style should be fun, personal, and always a little unexpected. 

Street Style Takeaways

1. Style Is in the Story
   Every piece in your home should tell a story—whether it’s a flea market find or a jeweled napkin ring. Design with intention and layers of meaning.
2. Don’t Save the Sparkle
   Use your “fancy” pieces for everyday moments. Joanna’s philosophy? Life is the occasion—so bring out the glitter bugs and gilded coasters on a Tuesday.
3. Mix, Don’t Match
   Combine metals, patterns, and textures freely. It's the unexpected pairings—brass and bamboo, stripes and florals—that make a table or room come alive.
4. Design from the Details Up
   Start with one inspiring element—a color, a bug, a family heirloom—and build your space or table setting around it. Small pieces can lead the creative direction.
5. Celebrate Color, Always
   Don’t shy away from bold hues or playful combinations. Joanna’s world is proof that color adds joy, confidence, and a touch of magic.

Save 15% site wide at www.houseofblum.com with promo code beat15! Or you can use this link- https://houseofblum.com/discount/beat15!

Connect with the Hosts https://www.instagram.com/boulevardbeatpodcast/ 
Connect with Meghan Blum Interiors https://www.instagram.com/meghanbluminteriors/
Connect with House of Blum https://www.instagram.com/shophouseofblum/ 
Connect with Krissa Rossbund. https://www.instagram.com/krissa_rossbund/ 
Connect with Liz Lidgett https://www.instagram.com/lizlidgett/ 
Episode Website https://www.blvdbeat.com/about 

Save 15% site wide at ⁠www.houseofblum.com⁠ with promo code beat15!
Or you can use this link- ⁠https://houseofblum.com/discount/beat15⁠!

Connect with the Hosts ⁠https://www.instagram.com/boulevardbeatpodcast/⁠ 
Connect with Meghan Blum Interiors ⁠https://www.instagram.com/meghanbluminteriors/⁠
Connect with House of Blum