Episode 59: Ellen Frost (Local Color Flowers)

Today we’re visiting with Ellen Frost, owner of  Local Color Flowers in Baltimore, Maryland to discuss:

• how she's able to source local flowers for her business year round
• her unique business model which includes weddings, weekly orders, book clubs, open studio nights, and more
• the Bloom Battle and Flower Trivia Nights hosted by Local Color Flowers
• the structure of her team
• how she transitioned from being in a business partnership to being a sole proprietor (and later, how she brought her husband on board full-time)
• how she's worked with local growers to establish winter crop availability
• the logistics of sourcing locally
• how she educates her customers about the cost of locally sourced flowers
• how she insures her wedding clients are a good fit for her business model
• the classes she offers to her community
• offering the Local Color Flowers space for rent to the public
• how she addresses sustainability in her business
• the ordering challenges involved in sourcing locally
• how she finds time to get away and travel with her husband each year

• Flower School NY
• Love 'n Fresh Flowers
• Maryland Cut Flower Growers Association 
• Dave Dowling
• Ednie Flower Bulb
• Fred C Gloeckner & Co
• Butterbee Farm
• Wollam Gardens
• Flowers by Bauers & Greenhouses
• Seaberry Farm
• Belvedere Farm
• Unsheltered

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