Episode 52: Liza Lubell (Pear Tree Flowers & Garbage Goddess)

Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

• how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
• her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
• the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
• the process of recycling post-event flowers and supplies
• the fee structure for Garbage Goddess services
• partnerships between Garbage Goddess and artists who create art with post-event flowers
• her annual pilgrimage/retreat to Costa Rica
• environmental-friendly installations
• how she measures success

• Mary Lennox
• Ariella Chezar
• Saipua
• Nicolette Camille Floral Design
• Eothen
• Selva
• Max Gill Design
• Fox Fodder Farm

Peartree:     Website | Instagram | Facebook 

Garbage Goddess:   Instagram

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Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

• Blog
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• BB Garden Style Workshop Series