Episode 18: Jennie Love is Taking Farmer Florist to the Next Level

Today we’re sitting down with Jennie Love, owner of Love ‘n Fresh Flowers in Philadelphia, Pennsylvania to discuss:

• the process of finding land to farm
• custom growing for clients
• her Summer Solstice Party
• how she fine tuned her business to work for her
• the logistics of her CSA (Community Supported Agriculture)
• the challenge of pricing locally grown flowers for profitability
• her biggest marketing tool
• the steps she took to elevate her brand and educate her clients about the value of locally grown flowers
• how she found work/life balance

• Longwood Gardens
• Flower Confidential by Amy Stewart
• Upper Roxborough
• Association of Specialty Cut Flower Growers (ASCFG)
• Weavers Way