Ep. 136: Rachael Lunghi's Floral Business Insights
- Author
- Amy McGee
- Published
- Thu 27 Mar 2025
- Episode Link
- https://botanicalbrouhaha.libsyn.com/ep-136-rachael-lunghis-floral-business-insights
In today's BB Podcast episode (No. 136), we're visiting with Rachael Lunghi, owner of Siren Floral Co based in Southern California. Siren Floral Co was born out of a wedding and event planning company Rachael founded initially. Her love of flowers led her to eventually focus on floristry full time. Since that time, Rachael has developed a style all her own that's easily recognized and sought after by clients. Leaning into her love of travel, she gradually carved out a destination weddings and events niche for Siren Floral Co. We're honored to bring this conversation to you!
Join us as we chat with Rachael about:- her experiences with destination weddings and travel logistics
- pricing strategies for floral services and transparency with clients
- balancing work and family life as a new mom
- her aesthetic and design philosophy
- lessons learned from past business experiences, including closing a retail shop
- advice for aspiring wedding planners and florists on contracts and goal setting
- the importance of building a supportive team and community
You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
