BB+ (Ep. 17) Julie Tobi on Building a Flower Business You Enjoy

TODAY’S GUEST: JULIE TOBI

TOPIC: Building a Flower Business You Enjoy 

Julie Tobi of J Eliza Creative is a career and life coach for creative entrepreneurs and deep feeling souls, with a focus on intuition and embodiment. In other words, she helps creative entrepreneurs create the business & life they actually want to be living by helping them determine what that looks like based on listening to their intuition. In this episode, we talk about some of the challenges commonly faced by floral designers and farmer florists and Julie offers advice on:

• making peace with using social media
• the importance of asking 'at what expense?' when making a business decision
• the art of saying no
• transitioning away from something that no longer aligns with who you are
• balancing work and family life
• finding ideal clients who are aligned with your values and business mission
• defining success for yourself and feeling confident in your definition
• recognizing the inherent value of being yourself
• setting boundaries
• embracing inspired ideas rather than talking yourself out of them by asking:
  • What am I scared of?
  • What would it look like if I did this?
  • What would be my next right move?
  • What is truly holding me back?

Follow Julie Tobi

J Eliza Creative | IG: @jelizacreative

Today’s episode is brought to you by:

BLOOM TRUST CO.

Dream of being a floral designer?  Looking for resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co. 

Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee