Ep 61: Jay Baer Talks About Being Useful on Social Media, Being a Youtility (Part 2)

Jay Baer, author of NY Times besteller Youtility, talks about "friend of mind" awareness, how to plan the content that you put on social media and the two step approach for finding how best to reach your customers.

Also, he shares his favorite tool to systematize and save time you spend on social media, how he marketed his book Youtilty to make it a NY Times bestseller and discusses transparency vs translucency when building a personal brand online.

For the rest of the goods, go to: http://borntoinfluence.com/JayBaer