Ep 33: Dennis Rosenberg on How to Properly Use PPC ads (Part 2)

Dennis Rosenberg debunks the myth of "free" online advertising through visibility and what's better for sales: branding or direct response advertising.

Also, he shares the key elements of setting up a PPC campaign so that it yields measurable and profitable results. He explains how to build an email sequence that gets good opens and how to "keep the conversation going" once they clicked on your ad.

For more information, go to http://borntoinfluence.com/DennisRosenberg