Ep 120: Rick Barker on the Blueprint to Building an Audience and Marketing the Right Way (Part 1)

Rick Barker, founder of the Music Industry Blueprint shares what it was like working with Taylor Swift early on in her career, how he went from DJ- ing to a leading online marketing expert and how marketing in the music business works, including how to build an audience.

Also, he reveals how marketing research shapes music content,what are the three levels of fan-dom and how to use it to communicate with your audience and how he built his email list through radio stations at no cost.

For pictures, a video and more resources, go to: http://borntoinfluence.com/RickBarker