Increase Race Entry Fees, Swag Bags, Belt Buckles, + Listener Calls

We got a lot of comments on our last episode about race pricing. We upped our race pricing analysis game and worked through some emails/comments/calls.

Also, how much does the swag matter?

Are belt buckles losing the allure?

+ listener calls.

Trail Run Advisor article about European price comparisons.

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Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

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TMRW Coffee - use discount code Borderlands for 20% off.

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Borderlands.cc