#281 How To Test Your Product Idea Without an Investment

Well, the key is to share that idea and have a lot of conversations with a lot of people. So whenever I have to test an idea, without even creating a landing page without even creating any kind of prototype — I start talking to my network. I share that idea and say, “Hey, you know, I've been thinking about this idea. What do you think about it? Do you think this is a real problem in the business world, in the B2B community, B2C community…” Whatever the target audience seems to be, I go to my network, and I start sharing that idea and getting honest feedback. And I tell them, hey, just be brutally honest. If you think it's a funny idea, just tell me straight up. If you think it has value, then tell me what kind of value it has.

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