Well, it's an Industry known fact that 90% of startups fail in the first year, and then the rest who survive — fail in the next five years. This means only about one to 2% of the startups actually become successful businesses. Why is that? because of one reason: cash flow. Because the strength & health of a business depend on cash flow — how much cash are you bringing in, how much revenue are you bringing in? It doesn't matter how much money you’ve been able to raise, how many investors you have, how many brands you have as your partners, how many logos you have on your pitch deck, what kind of rockstars you have on your advisory team or your executive team? What matters is how much revenue are you bringing in?
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