Elon Musk and Steve Jobs are such household names in the world of entrepreneurship that mentioning them has almost become a cliché. However, it became a cliché because these two men are legends in their respective fields. One thing they have in common is that they are both keen observers of humanity and behavior. Another thing they do is try to make people happy. As a result, the happier people are, the more money they spend. Therefore, businesses should always strive to maximize customer happiness and satisfaction.
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