#258 Know what your customer wants | Melina (Young) Palmer

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. 

Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.

The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology Today and a top podcast to help your company thrive by Inc Magazine.

Melina obtained her bachelor’s degree in Business Administration in Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. 

She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. 

She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants (And Can’t Tell You), launched in May 2021 and was a #1 new release in 4 categories including: 

Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service.

RESOURCES: https://www.linkedin.com/in/melinapalmer/

Linkedin: 

★★★ Are you someone who is: ★★★

• About to start a business and needs guidance, 
• Already running a business and wants to scale faster, 
• Not satisfied with your current job and want to change your career, 
• Very much satisfied with your professional career but want to stop working for others and gain financial freedom,  
• Already enjoying financial freedom but want to create more impact in your community and in the world. 

If you identify with any of these concerns, I am pleased to invite you to check out these 3 solutions carefully designed to address your desires. These offers are currently in-de

Support the show

Follow me on Facebook ⬇️
https://www.facebook.com/manuj.aggarwal
❤️ ID - Manuj Aggarwal

■ LinkedIn: https://www.linkedin.com/in/manujaggarwal/
■ Facebook: https://www.facebook.com/realmanuj
■ Instagram: ...