#227 How to not get distracted | Nir Eyal | Manuj Aggarwal

Highlights

0:01- The problem is no longer that we don't know what to do. The problem is we don't know how to stop getting in our own way. We don't know how to stop getting distracted.

0:09- Conventional wisdom turns out not only to be wrong but turns out to be actually harmful.

0:13-  And so this is why our self-image is so important that if we believe that we are limited in one way or another, we will act according to those beliefs.

0:23- This is called learned helplessness. And so that's what we need to understand that the way we talk to ourselves, the way we imagine and perceive our temperament around our limitations, is incredibly important

0:38- Again, you can't call something a distraction unless you know what it distracted you from

(1:09) Introduction:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business.

Nir previously taught as a lecturer in marketing at the Stanford Graduate School of Business, and Hasso Plattner Institute of Design at Stanford, Nir co-founded and sold two tech companies since 2003. 

And was dubbed by MIT Technology Review as the profit of habit-forming technology. 

He's the author of two best-selling books. Hooked: How to build habit-forming products and Indistractable- how to control your attention and choose your life. 

Indistractable, received critical acclaim winning outstanding works of literature, literature OWL Award as well as being named one of the best business and leadership books of the year by Amazon, and one of the best personal development books of the year by Audible. 

The Globe and Mail called indestructible, the best business book of 2019. 

In addition to blogging at nirandfar.com, Nir’s writing has been featured in the New York Times, the Harvard Business Review, Ti

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