091 | Using Video Content For Branding And To Grow Your Business | Benefits Of Attention And Influence | Zack Scriven

Manuj Aggarwal and Zack Scriven discuss how good content aids to the success of a business, what it takes to create good video content, and how to promote it. 

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In this episode, we will learn about:

• How to make engaging videos
• Making a good quality video 
• How to predict whether a video will be viral or not
• Promoting video content in LinkedIn
• How to build your audience with good quality video content
• How to generate video content ideas
• Leveraging the power of social media and how not to get addicted to them 

About

Industrial automation engineer by trade and video content creator by heart, Zack Scriven is a video marketing entrepreneur and thought leader. He is the founder and leads content creator of Zack Scriven Media, a company dedicated to creating engaging videos for education, motivation, and brand-building. Zack designed "Crush LinkedIn Video," an online course to help anyone go from zero to sixty with LinkedIn Video. Before making video content creation a career, Zack Scriven worked as a Sr. Control Systems Engineer. Largely unfulfilled, he found himself spending more time dabbling with YouTube. In February 2018, he posted his first video to LinkedIn where it received much attention. Zack continued creating content around the industrial automation niche on YouTube and LinkedIn. He became intensely interested in what engaged and what didn't—perfecting a formula that he knew would be of value to others. Just a few months later, Zack would leave his day job and devote himself entirely to his passion. Today, Zack regularly travels all over the U.S. attending LinkedIn Local Networking Events. He has been sponsored by several brands to speak at conferences in Las Vegas, Dallas, Dubai, and South Africa. Zack Scriven looks forward to continuing this exciting journey—leading the charge in Digital Transformation. 

Education/Experience 

Zack Scriven graduated as aerospace, astronautical, aeronautic engineer from California State Polytechnic Universi

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