401: What's Really Going on in Boutiqueland with Allen Williams

What happens when two retail veterans get together and talk shop? On this week's episode, Emily talks with Allen Williams from Springboard Retail. Allen is a retail technology veteran with over 10 years of experience in SaaS retail. As part of the founding team of Springboard Retail, Allen was integral to the initial design and development of the product, early sales and marketing efforts, customer service operations, and overall growth of the company.

Emily and Allen talk about what's really going on in boutiqueland, why big box online retailers aren't killing boutiques and some of the trends that Allen has seen in his many years working in the retail industry.

Six Figure Boutique Blueprint is open for enrollment through 1/17! www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025