How to Choose a Name For Your Boutique Business, Retail Store, or E-Commerce Site

How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right! 

In this video, you’ll learn how to choose a name for your boutique business, retail store, and/or e-commerce site that will help you stand out, attract your ideal customers, and set the right perception of value. You’ll learn:

• How to name your retail store, your online boutique, or your e-commerce site
• What not to name your boutique business (and common mistakes to avoid)
• How to decide on a name for your boutique that customers remember
• Why the right boutique name can actually help you charge more

Too many boutique owners pick names that are hard to spell, hard to say, or simply confusing. In this video, I’ll walk you through what makes a boutique name strong, share examples of names to avoid as a new boutique, and give you the tools to feel confident naming your store.

If you’ve been searching “how to name your online shop” or “how to name your new boutique,” this video is the guide you need! By the end, you’ll know how to choose a boutique name that feels authentic to you, connects with your dream customers, and builds long-term brand value.

Starting a boutique or retail store? Click Here for the Free Training: "How To Start A Successful Clothing Business"

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Questions?

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Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

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Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

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Work on Your Shop Event- September 21, 2025

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