Boutique Pricing: A Deep Dive on How To Price Clothing in Your Boutique (Step-By-Step Guide + Profit Formula)

If you've ever struggles with how to price clothing in your boutique or how much to charge for products in your boutique, then you’ll want to listen to this entire episode to learn my step-by-step process to price your inventory for profit. If you want to price boutique items in a way that sells and also leaves you profitable, then you need to learn a boutique pricing strategy that has profit in mind from the start. There are certain markups and margins in your boutique that you need to have in order to properly price inventory for your boutique. 

In this episode, you’ll learn:

• The biggest mistake most of boutique owners make when pricing products, and how to avoid it 
• The difference between markup and margin—and how both impact your boutique’s profitability
• Emily’s proven strategy to create a pricing structure based on your target customer and product assortment 
• How to choose sweet spot pricing for each product category in your boutique
• The real cost of your inventory (spoiler: it’s more than just wholesale)
• When to adjust prices vs. when to walk away from a product that won’t sell
• How to build confidence around your pricing—so customers stop questioning it

…and so much more!

This episode is Part 3 of our 3 Part Series on How to Build a Profitable Product Assortment for Your Boutique!

Watch Part 1 here: https://youtu.be/2G_t5DwQxxc

Watch Part 2 here: https://youtu.be/RtPy2Vw9XhI

Have questions or looking for more personalized support? Send us an email at [email protected] 

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Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com 

Website: https://www.boutiquetrainingacademy.com 

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Questions?

Comment below or email me at [email protected]

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business