503: Riding the Wave of Entrepreneurship with Shari Aussant

On this week's episode, Emily talks with Shari Aussant from Mermaids on Cape Cod. A long time student of Emily's, Shari has decades of experience in the boutique business including running the country's old country store in Wareham, MA. Shari talks about the changes that she made in her business and her life to make her boutique as successful as it has been and how to learn to embrace the 'waves' of entrepreneurship.

Find Shari on Facebook: Mermaids on Cape Cod
Join Shari's community: Mermaid Exclusive Collection
Follow Shari on Instagram: @mermaidsoncapecod
Shop: www.mermaidsoncapecod.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business