309: Influencers, PR & Events In Your Boutique With Alex Norton

Want to sign up for my MAGIC MEETUP in Las Vegas on Feb 6, 2019? Here's the link to be added to the guest list: https://emily-benson.mykajabi.com/emily-magic-meetup

For more info about my Rich Retailer Retreat and to register, click here: www.RichRetailerRetreat.com

In this episode we cover:

Traditional Media Relations
How to reach out to writer and producers and get them to respond!
How to utilize local/ regional publications to promote you for FREE 

Gifting + Events 
Networking and relationship management 
How to pitch yourself to media with a unique angle that sets you apart from other boutiques/ boutique owners 

Tastemaker + Social Media Relations
Their role in the PR industry and how the PR industry has evolved into social media placements as ROI
Style Bloggers 

Events 
Offer your space to local nonprofits, media publications and tastemakers to host events

You can find Alex on Instagram at @Iamalexnorton

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business