Boost Your Boutique with Emily Benson

How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going …

The strategy to transition from summer to fall in your boutique is all about timing your fall launch and planning promotions that drive sales, and in this video, I’ll show you exactly how to do it!

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If you’re wondering how to buy boutique inventory for fall, how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you! 

Emily B…

If you're wondering how to boost sales in summer for your boutique, or sales have been slow this summer in your boutique and you want a boost to get you through the rest of the summer before the fall…

If you've ever struggles with how to price clothing in your boutique or how much to charge for products in your boutique, then you’ll want to listen to this entire episode to learn my step-by-step pr…

Inventory management can make or break the success for your boutique! If your racks are full of inventory, but your bank account feels empty, it's time to rethink your inventory management strategy. …

Emily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood.

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If you’re serious about growing a profitable boutique business, planning your inventory isn’t optional—it’s essential. In this video, you’ll learn exactly how to plan your boutique inventory with str…

If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner a…

If you’re a plus-size boutique business owner, a brand builder, or someone who cares about plus size fashion, this episode is for you! Emily is joined by Tracy Christian, who is changing the face of …

If you're wondering what to post on social media for your boutique, how to market your boutique on social media, or how to use social media to get more sales in your boutique, listen this episode to …

If you want to build a successful boutique business, you'll want to watch this video to hear the story of how boutique owner Sydnie Rushing of Rushmore boutique persevered through major challenges in…

If you're wondering how boutique tariffs in 2025 will affect your boutique or small business, then you'll want to watch this video to learn my strategies for preparing your boutique for the upcoming …

If you are starting a boutique and wondering how much inventory to start a boutique, you'll want to tune into this episode to learn how to place your first boutique order, without overbuying! In this…

In this podcast, boutique business expert Emily Benson shares the real story behind generating $25,000 in revenue from a single print-on-demand product: a custom-designed calendar made specifically f…

These boutique story myths might be holding your brick and mortar boutique back from growth! In this video, I'm breaking down the biggest myths that many boutique owners still believe—and what to do …

If you want to make the most 2025 your most profitable year in your boutique, you'll want to watch this video in it's entirety for the boutique advice you need to thrive in 2025. Whether you’re just …

Spring is here, and that means it’s time to stock up on the spring boutique must-haves that will set your store up for success! In this video, I’ll walk you through the must-have spring items for bou…

Spring is here and your mindset as a boutique owner is more important than ever! If you want to stay motivated as a boutique owner and build a strong retail confidence mindset, you'll want to watch t…

Are you ready to make your boutique stand out this spring? In this episode, Emily discusses how to use spring visuals to drive more traffic, increase customer engagement, and boost your boutique sale…