96. Beyond Branding: A Conversation on Brand Expansion, High-Ticket Events & Choosing Bigger with Katie of Bombshell Brands

In this episode of Booked Out with Bre, I am so excited to introduce you to one of my amazing Icon & Lightning agency clients, the one and only Katie Elliott! As the founder of Bombshell Brands + The Edit, Katie is an absolute queen of brand expansion, high-ticket offers, and magnetic content marketing. This conversation is for anyone who has built a business and is asking, "What's next? How do I go bigger?"

Katie shares her incredible journey from a corporate HR job to getting fired for starting a coaching business, and how she leaned into her natural gifts to build a brand that is a true extension of who she is. We get into the real, raw mindset of what it takes to expand your brand in a massive way—including the ego, the anxiety, and the ultimate fulfillment of choosing a bigger vision for yourself.

Here’s what you’ll hear from Katie and me:

• 
  

  How she went from a corporate job she didn't love to building a powerhouse brand that helps others expand.

  
  


• 
  

  Why "brand expansion" is the next level beyond just "brand building" (and why you probably already have a brand!).

  
  


• 
  

  The crucial role of in-person events and getting "in the room" for unlocking your next level of growth.

  
  


• 
  

  All the details about her upcoming iconic event, Golden Bank Live, and the vision behind creating an experience, not just a conference.

  
  


• 
  

  The vulnerable truth about making big, expansive moves in your business—it's okay if you're not 100% clear at first!

  
  


• 
  

  Why you can't expand your brand alone and the game-changing impact of hiring the right virtual assistant (with a special shoutout to my agency and her amazing VA, Alicia!).

  
  

If you're ready to stop playing small, get inspired to make your next big move, and learn what it truly means to expand your brand from the inside out, this episode is a must-listen!

Episode Outline:

• 
  

  Introduction: Meet Agency Client Katie, Founder of Bombshell Brands (01:10)

  
  


• 
  

  Katie's Backstory: From Corporate HR to Building a Brand Business (02:41)

  
  


• 
  

  The Core of Branding: Feeling, Vibe, and Who You Are (03:05)

  
  


• 
  

  From "Brand Building" to "Brand Expansion" (05:52)

  
  


• 
  

  The Key to Expansion: Getting Inspired and "In the Room" (08:01)

  
  


• 
  

  Announcing "Golden Bank Live": An Event Focused on Experience & Opportunity (10:52)

  
  


• 
  

  The Mindset of Hosting a High-Level Event: Ego, Anxiety & Fulfillment (14:22)

  
  


• 
  

  It's Okay to Not Be 100% Clear When You Make a Big Move (18:38)

  
  


• 
  

  The Power of Consciously Choosing Expansion (20:02)

  
  


• 
  

  How to Get into Katie's World and Attend Her Event (20:51)

  
  


• 
  

  Why You Can't Expand Your Brand Alone: The Importance of Support (22:31)

  
  


• 
  

  Katie's Experience with the Icon & Lightning Agency and Her VA, Alicia (23:36)

  
  


• 
  

  Where to Find Katie and Learn More About Golden Bank Live (25:54)

  
  

Ways to Work with Me: 

Follow Me on Instagram 

https://www.instagram.com/heyitsbrecain/

Mom X VA Free Facebook Community

https://www.facebook.com/groups/momxva



Immediate Access to The IT Factor

https://app.moonclerk.com/pay/47tfmzrtwkww

Become a VA:

https://link.fgfunnels.com/widget/form/0cFsPp0jC0zAkvYQ0MMZ

Ways to Work with Katie Elliott:

Facebook:

https://www.instagram.com/katielliottxo/

https://katielliott.mykajabi.com/bold-and-bank-live (event)

https://katielliott.mykajabi.com/obsessed-membership

If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.